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Benefits of OOH Hoardings
- On an average being spends a 3rd of his life outdoors.
- Total Reach: OOH Advertising impacts large sections of population providing mass coverage and outstanding reach.
- Directional: Billboards may be used as directionals, citing the locations of your business.
- Sustained awareness: outside generates recurrent exposure, delivering your message over and another time.
Case Study for SMO campaigns
- Outdoor advertising is that the oldest type of advertising. The outside media includes outside advertising in many forms- like posters, billboards, hoardings, unipoles, translights etc. These may be stated because the ancient media choices. Where as, the globe of out of doors advertising includes of rather more. There square measure non-standardized signs like wayside signs, route advertising and innovative mediums like transit advertising, mall advertising etc. that every one return underneath outdoors' domain. Hence, evolving a additional encompassing type of advertising known as Out-of-Home advertising (OOH) . TMB®