Marketing exercise at ATM by Banks
Banks with a large banking networks of automated teller machines (ATM)'s will now be able to generate additional money by advertising financial products offered by other financial institutions.
Since, the wait time at ATM machines can be used by banks to promote their own services and brands like Loans,accounts etc. Also, banks can customize advertising messages based on customer details easily available in their bank and CRM databases. Customer wait-time outside ATMs while transactions get done, has been used profitably used by many banks for their own advertising.
PricingPricing vary Bank to Bank depending on number of ATM in their network.
Benefits of ATM Advertising
- Wait time outside ATM
- Useful for financial product/service marketing
- DLatest form of advertisement
- Sustained awareness: outside generates recurrent exposure, delivering your message over and another time.
Case Study for ATM Advertising
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